INITIO Wild Rush

Description

WILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable. A surge of energy that moves from within, awakening confidence and drive.

More than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation. The emotional impact: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive. The result: a feeling of energy that is dynamic, empowering and instantly invigorating. WILD RUSH is not a fragrance that lingers. It moves. A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.

Notes: Bergamot, Lavender, Vanilla, Caramel, Red fruits, Sandalwood, Patchouli

BENEFITS

Driven by emotion, validated by science, WILD RUSH is a functional fragrance born from a pioneering neuro-olfactive protocol measuring joy in real time. Infused with the JOYDROP complex, it activates the brain’s reward pathways, transforming scent into a measurable expression of energy, confidence, and aliveness.
The aromatic fougère reveals a luminous tension between freshness and intensity, delivering an immediate boost of energy and and confidence.
All fragrances are unisex and made in France.

USAGE

For a long-lasting fragrance experience, spray the product onto the skin from a distance of 20 cm. Apply one to two sprays of the eau de parfum. Warm areas of the body, such as the inside of the arms, are especially suitable for allowing the fragrance to fully develop.

INGREDIENTS

ALCOHOL DENAT., PARFUM (FRAGRANCE), AQUA (WATER/EAU), TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, LINALYL ACETATE, CITRUS AURANTIUM BERGAMIA (BERGAMOT) PEEL OIL, POGOSTEMON CABLIN OIL, ETHYLHEXYL METHOXYCINNAMATE, LIMONENE, COUMARIN, ETHYLHEXYL SALICYLATE, LINALOOL, BUTYL METHOXYDIBENZOYLMETHANE, PINENE, VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ROSE KETONES, BETA-CARYOPHYLLENE, CITRAL, GERANYL ACETATE, TERPINOLENE, GERANIOL, CI 14700 (RED 4), CI 42090 (BLUE 1)

PRODUCT SAFETY INFORMATION

Read label and instructions before use.
Dispose of contents/container in accordance with local/regional/national/international regulations.
Warning: Flammable liquid and vapour.; Toxic to aquatic life with long lasting effects.; Keep out of reach of children.; Store in a dry place.; Protect from sunlight.

Manufacturer contact
INITIO PARFUMS PRIVÉS,  ARTESSENCE PARIS
RUE DE LA PAIX 17
75002 PARIS
France
HTTPS://INITIOPARFUMS.COM/